Consumer Packaged Goods


In present times, the significance of products goes beyond their composition as consumers nowadays demand superior quality. Consumer products brands now consider digital transformation as a crucial priority rather than just a necessary journey. SalesGush’s consumer products consultants assist clients in identifying the appropriate use cases to establish digital capabilities that drive innovation focused on consumers, beginning with a thorough comprehension of their business.

Our consumer products consulting services start by collaborating with you to establish, evaluate, and demonstrate the benefits of incorporating advanced data collection and analysis, artificial intelligence, digital supply chain, and other improvements that can generate value. We do this before integrating or extending these capabilities into your operational structure. We streamline routine processes and form teams across different functions to utilize your creativity and innovation in response to evolving consumer preferences.


To effectively handle a range of products, such as those in the food industry or consumer durable goods, it’s crucial to adopt novel strategies for utilizing customer feedback. Our Demand Centric Growth approach assists in identifying the factors influencing consumers’ decisions within various categories or markets, enabling brands to make informed investments and restructure their segmentation plans in order to establish dominant positions and realize significant growth opportunities.

In the past, the CPG sector was controlled by firms that possessed their own value chain, but now the successful ones are those who can access a wide range of external collaborators. In order to assist CPG businesses, we enable business leaders to achieve real-time, end-to-end visibility of their supply chain by utilizing advanced technologies for decision making, such as big data, advanced analytics, and AI. By combining human creativity and collaboration, we empower them to implement advanced supply chain solutions and improve their operations.

Businesses can generate substantial profits by changing their pricing strategy. To fully utilize the potential of pricing, companies must have a robust internal capability that integrates technology such as advanced analytics with people and processes. There is no universal approach to pricing, and various businesses may require distinct pricing methods, strategies, and operational models. Our pricing consulting services leverage functional expertise and cutting-edge data science to address critical pricing and revenue management issues. We employ a combination of industry knowledge, technological tools, innovative methodologies, and an unwavering emphasis on enablement to assist clients in mastering pricing and revenue management.

Personalizing customer experiences has become a necessity for businesses. Achieving personalization can result in growth rates of 6% to 10%. By providing customers with tailored experiences through the appropriate channels at the right time, companies can enhance marketing efficiency, increase digital sales, and foster stronger customer relationships. We consider personalization in marketing to be an ongoing process that influences all customer interactions. Our strategy for personalized marketing prioritizes value and empowerment. We determine how individualized marketing can enhance the most significant aspects of the customer experience and establish use cases to generate value while creating sustainable capabilities for long-term results. Our approach involves starting small, aiming high, and progressing quickly by achieving small successes to finance the journey.

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